In this online class, we’ll go over key metrics, essential (and free!) analytics tools, and tips for turning raw data into effective marketing strategies. Learn how to optimize your efforts through “agile marketing” practices, personalize customer experiences, and understand your marketing investments (and yes, time is an investment!) through practical, data-driven techniques tailored for small […]
Events
Expanding Free Legal Support for Arkansas Entrepreneurs This service provides 30-minute pro bono consultations with business law attorneys. Entrepreneurs can (1) ask specific legal questions, (2) bring documents for review, and (3) gain guidance on self-completing legal forms. When and Where: Fayetteville Sessions: Bi-weekly from January 24th – May 2nd, every other Friday at the Fayetteville Public Library, from 12:00 […]
In this online session, we will cover six smart principles of marketing messaging and psychological tactics to help you get and keep your audience’s attention. Learn some of the tricks you can use with your brand to make an impact on your target market. This is an example-heavy event, analyzing marketing tactics that different companies […]
Join this virtual event to learn the importance of a (free) Google Business profile for your small business, how to conduct keyword research with free tools, and our top tips for optimizing your profile to effectively capture “near me” searches. Presenter: Rachel Majors,U of A ASBTDC digital marketing consultant Rachel is an experienced content marketer who […]
Are you marketing a business on social media? Do you have a tight budget? Learn how to build a powerful online presence and community for your business. In this online session, we’ll cover organic methods of growing your audience and your brand that are critical for social media marketing success whether you have an advertising […]