Giovanni and Catherine Roberts share a passion for coffee and Word Coffee in Fayetteville was born from their combined experience, dreams, convictions and passion for coffee.
The couple met in Baton Rouge, Louisiana where Giovanni helped open a coffee lab and Catherine was a barista in another shop. He started as a barista at 16, working his way up to management and consulting. Catherine began as a barista in college and eventually helped open a coffee shop that focused on refugee resettlement. “We always knew one day we would open a coffee shop together,” said Giovanni.
The Roberts were referred to the Arkansas Small Business and Technology Development Center by their banker in charge of SBA loans at First National Bank of NWA.
Working with ASBTDC consultant Lori Lieblong, they tackled the challenge of creating a business plan and developed financial projections needed for the loan package. “I found it very beneficial to be given an outline of the documents and questions that I needed to fill out for the bank to approve my loan request,” said Roberts. “Lori went over my answers and data before presenting it to the bank, giving me the confidence and preparation as a first-time business owner.”
Word Coffee opened in late 2023 and is dedicated to serving quality coffee as well as a commitment to the value of a living wage from the farmers who produce the beans to the barista who serves the beverage. The couple encourages community with a place for good coffee and to gather to talk about the things people care about. “We believe when something is shared by word of mouth it has greater impact – that is why we have branded ourselves Word Coffee,” they shared.
Along with great coffee and high-end teas, offerings include pastries from Briar Rose Bakery, house-made croissant sandwiches, and a rotating menu of light food options and drinks.
“We hope to serve you coffee someday, but more than that we strive for authentic conversations,” said Giovanni. “Stop in, grab a coffee and say hello.”
Word Coffee
816 N. College
Fayetteville, AR 72701