Wishfluence is a customer relationship management (CRM) software company that offers white-labeled mobile applications to ensure a cohesive retail experience between staff and customer.
Headquartered in Bentonville, Arkansas, Wishfluence was established in 2017 by Andy Martin, a computer science engineer with entrepreneurial aspirations.
Alongside his co-strategist and wife, Carin, they identified a niche in the jewelry retail market for dedicated CRM solutions that also perform key ERP functions. They introduced a digital platform that makes providing a cohesive customer experience easy for independent retail store owners.
The Martins, both Arkansas natives and graduates of the University of Arkansas, desire to make Wishfluence the go-to CRM solution for high-end retailers. The dynamic duo behind it has remained steadfast in their commitment to quality, customer satisfaction, and continuous improvement.
The Martins found collaboration with ASBTDC and Catherine Corley invaluable because they are keen on leveraging expert insights, industry data, and feedback to refine Wishfluence’s projections, business plan, and funding proposals, ensuring Wishfluence remains at the forefront of CRM solutions for the jewelry retail sector.
“Working with Catherine Corley at the ASBTDC has given us the upper hand in presenting our business to potential funding partners and other small business programs in the state of Arkansas,” said Martin. “Her enthusiasm and positive support for our venture has been life-giving at times when starting a business seemed like an insurmountable task.”
Martin added that the ASBTDC’s wealth of knowledge and industry research provided helpful data points to inform their financial projections and strengthen their market position.
“Even down to the minutiae of proofreading, Catherine has been more than willing to support our entrepreneurial efforts to grow a software company in Arkansas,” Martin added.
Wishfluence is more than just a software; it’s a strategic ally and technological centerpiece for retailers aiming to enhance their sales and customer interactions.