Whatsoever Things Are Lovely is a mobile flower bar with an ever-changing array of flowers that are priced per stem. Owner Sierra Moore helps customers build wrapped bouquets, large and small, and offers rentals for weddings, parties, photoshoots, and other events.
The name of Moore’s business is derived from the Philippians 4:8 Bible verse and her goal is to offer a creative and aesthetic experience with farm-fresh flowers and unique blooms that cannot be found in local grocers.
Moore had experience working with fresh flowers, building bouquets for her own wedding as well as flowers for area events like parties, bridal showers, and weddings. She initially contacted the Arkansas Small Business and Technology Development Center at the University of Arkansas for assistance with another concept, deciding against it after vetting the idea with ASBTDC consultant Mary Beth Brooks.
Passionate about fresh flowers and delighting in working with the public, Moore chose to develop the flower truck as her business. Brooks assisted her with the startup process and collaborated with ASBTDC marketing consultant Rachel Majors on marketing strategy. As an experienced real estate agent, Moore understands marketing and social media which will help her with this business.
A loan from Forge Community Fund enabled Moore to purchase a good quality mini-truck and a small refrigerator for flower storage. Her goal to-date has been attending various markets and events in Northwest Arkansas to build awareness of her truck and to give her the opportunity to have local businesses request her for a pop-up location.
You will find Moore and her flower truck at local farmers’ markets and boutique sales. Follow her Instagram to see where she will appear next!
