Nyarai Skincare, owned and operated by first-time business owner Warrenesha Arnold, is a skincare brand established in 2020 to promote natural, organic and plant-based skincare products that heal and nourish skin. A second company, Nyarai Nutrition, launched in 2023.
As with many entrepreneurs, Arnold’s business was born from personal experience.
“My passion for creating Nyarai Skincare emanated from insecurities I constantly faced in my formative years that stemmed from skin inflammation,” said Arnold.
Growing up in one of the most impoverished counties in Arkansas and lacking the resources for a quality diet and the inability to purchase quality skincare products, she dealt with acne, hyperpigmentation and dark spots on her skin. There was no local dermatologist or black-owned skin care products available. As Arnold grew into young adulthood, her condition worsened and caused a lack of confidence and lowered self-esteem.
Arnold launched her brand while living in her hometown during the COVID pandemic. Following acceptance to the University of Arkansas at Fayetteville and in pursuit of a degree in Human Nutrition and Dietetics, she expanded the Nyarai e-commerce store and networked via local promotional events.
Learning that many stores in Northwest Arkansas lacked natural and organic black-owned skincare products, Arnold sought to be a voice and an access to skincare products for people of color.
Nyarai Skincare is now in its 4th year of business and Arnold is grateful for the support she has received. After discovering the Arkansas Small Business and Technology Development Center at the University of Arkansas via Instagram, Arnold began working with ASBTDC business consultant Lori Lieblong.
“A memorable experience was collaborating on grant applications,” said Arnold. “Lori displayed unwavering dedication in finding the time for us to work on the applications together.”
Arnold describes ASBTDC as instrumental in the success of her startup.
“They helped me develop a comprehensive business plan, conduct competitor analysis and refine my product development strategy,” offered Arnold. “I relied on ASBTDC’s guidance in financial management, marketing strategies and navigating the grant application process.”
The Center played a significant role in providing market research to determine optimal pricing strategies and identifying ways to make Nyarai products competitive in the market.
“Their support has been instrumental in the success and growth of my business and made a significant difference in growth and development,” adds Arnold. ‘Lori expressed her firm belief in the Nyarai Skincare company and actively sought to uplift me on this journey.”
Arnold is in her 4th year in business and is working to expand Nyarai Skincare locally and nationwide, marketing Nyarai Nutrition as well as pursuing a Master of Science in Product and innovation.
“I am grateful to Northwest Arkansas, the University and the Center for providing various opportunities and resources that have contributed to my accomplishments as an entrepreneur over the past four years.”