Marketing and sales are critical to your business’ success. Our marketing team is here to show you how to develop your brand, utilize social media, and create a marketing strategy to make sure your business is reaching its target market. eCommerce can be a great way to expand your business past your store front, or reach beyond just friends and family. Managing and learning to use an eCommerce site has never been easier with our resources to help you run a smooth and user-friendly online shopping experience.
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General Marketing
- Boosting Holiday Sales with Partnership Marketing (Video)
- How to Launch a Successful Marketing Campaign (Video)
- Marketing Technology and Platforms To Invest In (Video)
- Profiting from Partnership Marketing (Video)
- Smart Principles of Marketing Messaging (Video)
- 20 Ways to Market Your Business 5/23/23 (Video)
- Create a Profitable Marketing Strategy (Video)
- Building a Smart Online Marketing Strategy (Video)
- Marketing Your Business from the Driver’s Seat (Video)
- LEAF: Empresarios Latino y u Familias – Elemento Esenciales de Marketing (Video)
- How to Prepare for Marketing Investments & Advertising (Video)
Social Media Strategy
- The Power of Social Media to Build and Grow Your Business Part 1 (Video)
- The Power of Social Media to Build and Grow Your Business Part 2 (Video)
- Small Business Forum: Social Media Strategy (Video)
- Key Strategies for Social Media (Video)
- Instagram Profile Basics (Video)
Email Marketing
Content Marketing
- Canva 101: Design for Non-Designers (Video)
- Canva 102: Designing Social Media Graphics and More (Video)
- Canva para Principiantes (Video – Spanish)
- How to Make Your Product Photography Pop (Video)
- ASBTDC Lunch Break: Photo Editing Like a Pro (Video)
- Standout Social Media Photos: Adobe Lightroom Photo Editor Basics (Video)
- Smartphone Photography (Video)
- Smartphone Photography 101 (Video)
- Smartphone Photography Part 2 (Video)
- Canva Graphics Workshop (Video)
- How to Create Marketing Content – SBA (External Link)
- Preparing Your Website for Marketing Efforts (Video)
Branding
- Developing Your Brand and Market Strategy (Video)
- Pinpointing Your Perfect Brand and Target Market (Video)
- Lunch Break: Using Photography to Increase Brand Awareness (Video)
- How to Create a Strong Brand Identity (Video)
- Marca Efectiva para Pequeños Negocios (Effective Branding for Small Business in Spanish – Video)
eCommerce Basics
Web Design
- Web 101: The Basics (Video)
- Web 102: The Basics of Building an e-Commerce Site (Video)
- Web 103: e-Commerce That Converts (Video)
- You Need a Website for Your Small Business: What to Know and Do (Video)
Cybersecurity
- Cybersecurity for Small Business (Video)
Google Business
- Google Business (Video)
- Optimizing Your Google Business Profile (Video – recorded October 30, 2024)
- Optimizing Your Google Business Profile (Video – recorded February 1, 2024)
Marketing Analytics
- Intro to Marketing Analytics & Data-Driven Marketing Decisions (Video – Nov. 22, 2024)