Regardless of what industry you are in, implementing email marketing will help you build your brand, foster deeper relationships and conversations with your customers, and drive growth.
First and foremost, your company should have its own email domain. Having an email domain adds professionalism and builds trust with clientele. With Google Workspace you can set up a Google Domain using one of their three packages: Business Starter ($6 per user, per month), Business Standard ($12 per user, per month), and Business Plus ($18 per user, per month). Learn more about setting up your own email domain.
Check out these benefits to email marketing:
- Share personalized content with your customers.
- Boost your sales and revenue.
- Promote products, services, sales, events, etc.
- Increase your website traffic.
- Build credibility with your audience.
- Increase brand recognition.
- It is an inexpensive form of self-promotion.
Email marketing is easy to implement within your small business. Whether you want to connect your audience with newsletters, promotional emails, or engagement emails, there are many inexpensive and great options for you!
We recommend these online email marketing tools:
Just follow these tips and you will be a successful email marketer in no time!
- Plan your email – Draft the content, plan the time to review and edit, and schedule the send date. It is so important to plan the content thoroughly before it ends up in your reader’s inbox.
- Segment your audience – An email list is key. This is a list of everyone you can send your email campaigns to. However, not everyone is interested in the same things, so you will want to organize your lists by type of clients. For example, you might want to organize your lists by male, female, occupation, age, interests, recent buying activity, etc. This will likely increase your email open rate.
- Personalize! – It is likely your customers subscribe to multiple email marketing campaigns, so you want yours to stand out. Make sure emails from you are relevant, come from a person, including color, exciting texts, photos, or even video clips. With any of the previously mentioned email marketing tools, personalizing your email is easy!
- Quality over Quantity. Always. – You do not want to clutter your customer’s inbox. This will likely lead to an unsubscription. Instead, spend time planning quality, personalized emails with exclusive content, and your customers will always enjoy your emails!
- Timing is Key – According to Hubspot.com, “the highest click-to-open rates are between 8 and 10 AM and spike near 6 PM. Tuesdays, Wednesdays, and Thursdays are usually the best days.” You can also set up Flows, which are automated emails that will regularly reach out to your customers.
- How to Reach – To reach new subscribers/customers add an email capture to your website or share a sign-up link on social media. Make sure to promote your email marketing by touching base with previous customers, too!
Email marketing is a MUST for small businesses. These are just a few email marketing tips your small business needs to consider. For more help regarding your small business’ marketing practices, schedule a free consultation today!