Elevate Bungee Fitness opened on May 31st in Fiesta Square in Fayetteville, Arkansas. Bungee fitness is a low-impact form of exercise that originated in Thailand about five years ago and is gaining traction in the United States among individuals with joint problems. Inspired by the mesmerizing TikTok videos, Kayleigh Cooper decided to bring bungee fitness to Fayetteville.
“It’s an approachable form of fitness for people looking for a fun way to get active after having been sedentary or intimidated by a gym environment or for people who just want something new and fresh!”
The bungee cords take 60% of the body’s weight off the joints, making it accessible for those who are typically restricted from traditional types of cardio and strength training.
“You really have to see it to understand just how fun it is,” says Kayleigh.
ASBTDC has been able to help Kayleigh start her business by providing help with marketing, professional photography, brand positioning, graphic design, social media basics, web design, pricing strategy, and business planning.
Bungee Fitness offers cardio, strength, and mobility classes, as well as group reservations for parties or fun get-togethers. On the top of Kayleigh and the team’s minds are authenticity, fun, and most of all, inclusivity.
“We want to convey that this is a legitimate form of fitness without making people feel like they have to be in tip-top shape to walk through the door.”
Visit elevatebungeefitness.com to sign up for a class!