Weaving Well-Being and Preserving Traditions
Beatriz Segura found in knitting and embroidery a way to transform her life. When her children left for college last year, it coincided with a series of health events in her family, leading her to seek an activity that would help her manage stress and stay productively engaged.
This is how B Magic Craft Hands was born—a space where the art of knitting and embroidery becomes a tool for well-being, cultural preservation, and meaningful connections.
For Beatriz, knitting and embroidery go beyond being just a hobby; they represent a powerful way to find calm, focus, and emotional balance. The dedication to each stitch and the repetitive rhythm of crochet has an almost meditative effect, helping to relieve tension and improve mental health.
At B Magic Craft Hands, she not only teaches these techniques but also offers step-by-step crochet kits and embroidery sessions designed as spaces for active meditation. Her goal is to build a community where every thread and every stitch tells a story, providing others with the opportunity to find well-being through textile art.
Support from ASBTDC
The support from the Arkansas Small Business and Technology Development Center at the University of Arkansas has been fundamental in the development of B Magic Craft Hands. From the very beginning, business consultant Carolina Mejia has provided invaluable guidance on how to start and manage a business in the community. She helped Beatriz understand the best business model for her project and introduced her to key marketing and social media tools that have optimized daily operations.
Thanks to their advice, Beatriz has also been able to explore software and editing programs that have improved workflow and overall business efficiency. More importantly, they have pointed out opportunities she had not considered, which has been crucial for growth.
“When you’re an entrepreneur, it’s easy to feel overwhelmed by ideas and lose focus,” Beatriz notes, “but ASBTDC has been there to help me stay on track, ensuring that every business decision is aligned with our short-, medium-, and long-term goals.”
She adds, “Meeting Carolina has been a true blessing. She has been incredibly professional and supportive, and we look forward to continuing to collaborate with her in the future.”
Preserving Cultural Heritage
Beyond personal well-being, Beatriz is committed to preserving the ancestral techniques of traditional Mexican embroidery and knitting, honoring generations of artisans who have passed down their knowledge over time. Her mission is to share this legacy with a new generation, ensuring that these techniques remain alive and valued.
Creating Meaningful Memories
In addition to sharing her expertise, B Magic Craft Hands creates personalized memorabilia products that are more than just objects—they become priceless treasures filled with meaning and emotion. Their signature services include:
- Transforming sentimental T-shirts into beautiful quilts
- Turning loved ones’ shirts into comforting teddy bears
- Preserving memories through knitting and embroidery, offering comfort and emotional connection
For Beatriz, these projects represent a way to bring memories to life and turn everyday items into something truly special.
