In this online class, we’ll go over key metrics, essential (and free!) analytics tools, and tips for turning raw data into effective marketing strategies.
Learn how to optimize your efforts through “agile marketing” practices, personalize customer experiences, and understand your marketing investments (and yes, time is an investment!) through practical, data-driven techniques tailored for small business owners.
Presenter: Rachel Majors, U of A ASBTDC digital marketing consultant
Rachel is an experienced content marketer who teaches clients how to best utilize content platforms, search engine optimization (SEO), marketing analytics, affordable advertising options, and free data sources to inform marketing strategy.