The Kelamis Plastic Surgery Center in Fayetteville opened in early 2021 as a full-service plastic and reconstructive surgery practice. Dr. J. Alex Kelamis describes his life’s work as “a blend of art & science, combining intuition and creativity with extensive surgical training, discipline and compassion.”
Early in his decision to open the solo practice, Dr. Kelamis reached out to the ASBTDC at the University of Arkansas for assistance in crafting a business plan and the development of necessary tools to open the private practice. Initial work began with business consultant Juliana Echeverri on the business plan, finance options and market research. ASBTDC provided comprehensive market research with human resources specialist Allyson Malone offering guidance on hiring practices and crafting clinic job descriptions.
ASBTDC consultant Lori Lieblong and marketing specialists worked with Dr. Alex and Taylor Kelamis on brand strategy and an overview of their marketing needs, keeping in mind that the Northwest Arkansas community wants to know the “who and heart” behind every business. Various members of the team equipped the couple with branding suggestions, social media strategy, a content calendar, monthly introductions of new staff and services, and email marketing.
Taylor Kelamis continues to participate in ASBTDC’s educational programming after attending Financial Foundations, a part of the financial series presented by consultant Scott Lacy. “The workshop helped me gain a basic understanding of business financial documents and I plan to build on this foundation to improve the health of our business,” she said.
Visit https://kelamisplasticsurgery.com/ to learn more about services offered.