Summer Marketing Ideas

Summer is a great time to get creative with a new marketing campaign. A fun theme creates intrigue enticing both new and returning customers. It’s all about sparking the interest of your client base, and what better way to do that than a summer marketing campaign. Find a theme that fits your brand and go all in. Incorporate it into a temporary logo or website redesign, change-up your content, and get creative.

At ASBTDC one thing we continue to recommend to our clients is to be a resource. Being a resource means your content is not predominantly focused on selling and sales but rather tips, tricks, recommendations, and how-tos related to your field. Having content that is a resource to your client base is a passive way to sell. The idea is consumers are visiting your site more frequently and therefore are poised to shop when you advertise a product or service. Being a resources builds a community within your clientele and provides ample reasoning for them to visit your website and social media.

Check out these summer marketing campaign ideas for inspiration:

Now is also the time to start thinking about the fall holidays. Consider pop-ups, specials, sales, marketing campaigns, and partnerships that you might want to do during the holiday season.

Back to school • Labor Day • Diwali • Halloween • Veterans
Dia De Los Muertos • Thanksgiving • Black Friday and Cyber Monday
Hanukkah • Christmas • New Years

Also, check out these blog’s of small holidays to celebrate in the summer and fall. Small holidays are a great way to advertise sales and specials while keeping things fun. Celebrating these small holidays also fit the small town feel NWA residents know and love.