University of Arkansas

Walton College

The Sam M. Walton College of Business


The ASBTDC specializes in gathering and applying free market intelligence reports to solve real-world business problems.


We can help small businesses better understand who their customers are, what motivates their purchasing decisions, and who their competitors are. Utilizing an array of tools and resources, ASBTDC market research helps clients identify the best location for a new store, improve the effectiveness of direct mailings, find an underserved niche, and much more. Market research services are offered free of charge to ASBTDC's small business clients. We provide in-depth information and the highest quality data and analysis.

The ASBTDC subscribes to proprietary market research databases and has licensed special mapping software. These tools can give business owners an extremely effective visual representation of the marketplace. As a member of the university community, the ASBTDC also has access to a wide range of academic libraries and research institutes.